An Immersive Floral Experience. Four Days of Flowers, Creativity and Inspiration
Join us in Amsterdam for four inspiring days immersed in flowers, creativity and one of the world’s most exciting floral destinations.
Designed for florists new to the industry or established, this experience combines hands-on practical design with behind-the-scenes access, inspirational visits and the opportunity to step away from everyday business to reconnect with creativity.
This is not simply a course — it’s an opportunity to immerse yourself in flowers, learn new techniques, discover fresh inspiration and spend time creating alongside like-minded people.
What You’ll Create
Over two practical design days, we’ll explore a series of contemporary floral designs including:
• Beautiful bowl arrangements
• Bouquets with movement and style
• Large-scale floral installations
• Window swags
• Suspended floral creations
These practical sessions are designed to challenge, inspire and build confidence while developing your creative approach to floral design.
Beyond The Classroom
For two days, we step outside the studio and into the heart of the Dutch flower world.
Together we’ll experience:
• Early morning visits to the world-famous flower auctions
• Time exploring the spectacular gardens of Keukenhof
• Behind-the-scenes access to global wholesalers
• A visit to a specialist sweet pea grower
• An exclusive creative workshop inside a sweet pea glasshouse
• A trip to the jaw dropping tulip fields
These experiences are designed to inspire new ideas, expand your floral knowledge and offer a rare glimpse into the wider flower industry.
Who Is This For?
This experience is perfect for:
• Florists wanting fresh inspiration
• Floral designers looking to develop their creative style
• Flower professionals wanting to step away from daily business and reconnect with making
• Anyone working within the flower industry who wants to immerse themselves in creativity and flowers
Why Amsterdam?
There is nowhere quite like Amsterdam in spring.
From extraordinary flowers and world-leading floral businesses to beautiful gardens and creative energy, it provides the perfect backdrop for learning, creating and finding fresh inspiration.
Come for the flowers. Leave with new ideas, new skills and renewed creative confidence
Course date – April 20th – 23rd 2027
Course location – De Hallen Amsterdam
Course price – £1950*
*The course costs includes all tuition and materials, all trips and transportation.
Please note that accommodation is not included in the cost of the course and that the course will be taught in English.
A deposit payment of £600 is required to secure your place. The final payment must be received ten weeks prior to the course start date.